Additional Story (AEP)
Navigating The Annual Enrollment Period​
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A Crucial Time For Providers
Do you have a plan for navigating the Annual Enrollment Period? Several factors point to this year’s AEP being particularly challenging for both enrollees and healthcare providers. Between the elections, condensed enrollment windows, and budget cutbacks, we have a lot on our minds. This increases the likelihood of member confusion and last-minute switches, which makes it crucial for physicians and healthcare teams to be fully prepared.
To succeed in this competitive environment, providers need to focus on proactive engagement with their patients – especially those most at risk of switching.
Bonus Tip: Ensure staff are well-versed in updated Medicare Advantage options, which will help practices effectively guide enrollees during this period.
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Now’s the time to take a closer look at your data, which will provide key information about members. If you feel like your data is not rich enough, ask yourself why – perhaps you can investigate new feedback mechanisms that can help you understand the specific priorities of your member population overall.
With robust data collection, you can concentrate on emphasizing personalized communication strategies and strengthening relationships with existing patients to reduce the likelihood of plan changes.
Not sure about the next steps to encourage retention? We are here to help! For questions regarding the Annual Enrollment Period, data tools, or best practices, please contact growthandretention@genuinehealthgroup.com or 786-878-5500.