Nationally-Recognized Healthcare Attorney Joins Miami Health Enterprise As General Counsel

Updated: Jan 3

Marc Auerbach To Help Genuine Health Group Grow Its Physician Network To Serve Company’s Rapidly-Expanding Patient Population

Genuine Health Group, a Miami-based, integrated healthcare company leading physicians through the industry’s transition to value-based care, announced today that Marc Auerbach, Esq. has joined the leadership team as chief legal officer and general counsel. Mr. Auerbach specializes in healthcare law and has counseled a wide range of healthcare organizations, including physician groups, HMOs, ACOs, home health agencies, hospitals, and academic medical centers. As general counsel for the Miami Accountable Care Organization, he will assist the rapidly growing company with transactions related to physician engagements and home healthcare, as well as the complex arrangements Genuine Health is forging with managed care organizations and the Centers for Medicare and Medicaid Services (CMS).

“Marc’s knowledge of the healthcare industry and his specific expertise working with managed care companies, ACOs, and provider organizations will be an invaluable asset as we continue to expand the number and type of engagements we enter,” said Joe Caruncho, chief executive officer of Miami ACO Genuine Health Group. “With the advent of new healthcare delivery constructs, including new types of ACOs, Marc will enable us to navigate our rapid growth more effectively.”

Mr. Auerbach previously served as a shareholder of Cozen O’Connor, ranked among the top law firms in the country, where he specialized in healthcare. During his time with Cozen O’Connor, he worked on fraud and abuse issues, physician practice acquisitions, managed care contracting, development of ACOs, compensation matters, purchase and sale agreements, and intellectual property licensing. He also has experience with electronic health records and related online healthcare technology concerns.

“Marc’s experience in the healthcare industry makes him a custom-tailored fit for our company,” said Dr. Orlando Lopez-Fernandez, the company’s chief medical officer and co-founder. “He understands the mindset of physicians, practice managers, and the many other types of professionals with whom Genuine works on a daily basis.”

Mr. Auerbach was named a “Florida Super Lawyer” in 2006 and 2007 and from 2012 to 2015. He was also named one of the top ten healthcare information technology lawyers by Nightingale’s Healthcare News and a leading healthcare lawyer by Chambers USA. He provides pro-bono service as production counsel to the Actors’ Playhouse-Community Advisory Board and pro-bono counsel to Women of Tomorrow, as well as other South Florida nonprofits.

Mr. Auerbach earned his J.D. from the James E. Beasley School of Law at Temple University. He is a member of the Florida Bar and a member of the Florida Bar’s Health Law section.

For more information on Genuine Health Group, or to schedule an interview with Marc Auerbach, please contact Meieli Sawyer at 305-668-0070 or

About Genuine Health Group

Genuine Health Group, with business lines that include a physician ACO, MSO, and home health organization, is an analytics-driven healthcare company that assists physicians and health plans in successfully transitioning to value-based payment models.


806 South Douglas Road

Suite 700

Coral Gables, FL 33134

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