Our Story

David Price
Director of Physician Performance, Central/North Florida

David Price, Director of Physician Performance (Central/North Florida) at Genuine Health Group, is a results-oriented professional with extensive executive-level and management experience in information systems, client services, and finance.

Before joining Genuine Health Group, Mr. Price was Chief Information Officer at UnitedHealth Group [Optum/WellMed] in Tampa, Florida, where he played a pivotal role in driving strategic initiatives and overseeing daily functions. As the Area Informatics Officer, Mr. Price represented Florida in the South Region of OptumCare, managing over 240,000 assigned lives and $2 billion in revenue from five national health plans. His responsibilities included leading a team of 54 technical resources, advising the executive leadership team on IT-related matters, and spearheading projects to enhance data architecture and analysis.

Mr. Price earned his Bachelor of Science in Business Administration and Finance from the University of South Florida.