Our Story

Roger Rodriguez, CEO of Genuine Health Group, brings a wealth of healthcare leadership experience marked by a successful track record of driving innovation and growth in the industry. Previously a Senior Advisor at Genuine Health Group, Roger concentrated on expanding partnerships, building new risk relationships with Medicare Advantage payers, and driving the growth of Genuine's ACO Reach program.

 

Before joining Genuine Health Group, Roger served as the Chief Executive Officer of UnitedHealthcare’s Medicare & Retirement business in Florida and other Southeast states. During his tenure, he managed a vast membership of 650,000 Medicare Advantage members and was responsible for overseeing substantial profit and loss revenue of $7 billion. His visionary leadership and strategic acuity were evident in the successful integration of Medica HealthCare Plans and Preferred Care Partners into the UnitedHealthcare family.

 

Roger earned a Bachelor of Arts degree in Biology from the University of Miami and a Master of Science degree in Health Services Administration from Barry University.​​